MLive travel reporter Lindsay Moore joins the show to celebrate the 20th anniversary of the iconic Pure Michigan campaign and explore how it became one of the most successful state tourism brands in America. The conversation looks back at the campaign's memorable storytelling, Tim Allen's unmistakable narration, and the history of Michigan's tourism slogans, while highlighting how Pure Michigan has fueled billions of dollars in tourism, strengthened community pride, and inspired travelers from around the world to discover everything the Great Lakes State has to offer.