From celebrating the 20th anniversary of the iconic Pure Michigan campaign to exploring why college has become increasingly unaffordable for many families, this week's Let's Go Michigan takes a thoughtful look at the issues and stories shaping life across the state. The show also spotlights Metro Detroit startup No Fun Beverages, whose innovative zero-proof cocktails are bringing fresh energy to Michigan's growing entrepreneurial scene. It's a conversation filled with Michigan pride, smart insights, and inspiring local innovation.